How to add social media to the B2B marketing mix
Ninety percent of business-to-business buyers are using social media, which means B2B marketers need to adopt it. But where do you start?
But where do you start?
On his blog, B2B Marketing Insider, marketer Michael Brenner suggests four simple ways.
First, plan your strategy or define your objective. Are you looking to support your brand, drive leads, or support customers?
Second, do your homework. Find out where your target audience hangs out and what are they talking about.
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