How the world’s top brands tell their stories

So what sets apart the articles and videos that go viral and capture the attention of millions worldwide?

Communicators at Coca-Cola, Google and Forbes know that it’s usually a good story. They’ve been using storytelling techniques to produce content that wins outstanding engagement from global audiences. Here’s what they’re doing:

· Replacing corporate buzzwords with authentic, emotional language

· Establishing buyer personas based on data to guide content marketing efforts

· Working with influencers to reach wider audiences with branded content