How the buzzwords media outlets use can inform your pitch
What does it mean to PR pros that news outlets love the word “new”? Or that ABC News has the most negative tone, while it’s all sunshine and unicorns at POPSUGAR?
Trying to figure out how best to pitch a major publication?
A new analysis may provide PR pros hints on how to slant your approach by offering glimpses of how buzzwords are used at different news outlets.
The soon-to-be released report from Brightspot—which was done in early December—tracks at the most common words in various publications, revealing priorities in their coverage.
According to Josh Rice, a member of Brightspot’s marketing team, the study reveals:
The analysis from Brightspot’s data team indicates what news outlets prioritize in their reporting based on their readership, says Rice. The commonness of the word “new” indicates how news readers seek out the most recent and updated information, which publications must cater to by making the latest developments the focus of their copy.
“PR professionals and communicators should make sure their communications reflect the language and priorities of the publication they’re contacting, which is informed by their readers’ priorities,” Rice says.
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