How storytelling has changed over the years
Effective PR efforts, including the focus on brand journalism, has pushed communicators to sharpen their storytelling skills. Here’s how far we’ve come.
You moved right past the iPod to the iPhone, learning how to tell interesting stories on mobile devices. Now we’re telling interactive stories that transcend mediums and break boldly into new channels, such as virtual and augmented reality.
You should be proud!
At the heart of it all, good storytelling reigns. The ability to remain authentic, possess a genuine voice and communicate valuable information in an effective manner will always be a skill in high demand.
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