How PR students can position themselves for coveted roles

There are many students who want to create a professional online presence, but don’t know where to start.

Nine times out of 10, this is a question of gaining confidence rather than skill.

It’s easy to trick yourself into thinking that you can’t do it. You don’t have a professional network, your grades aren’t that good, all your friends work at Sephora and you’re not a PR or communications expert (yet), and you feel like you can’t add anything to the conversation.

Here’s how to bypass the “I’m not an expert” mindset:

1. Realize that no one knows everything.

That’s especially true in a wide-open industry like communications.

Factors such as technology, diversity and globalization come into play constantly. This forces professionals (newly minted and old guard alike) to review and adapt their processes and skills continuously.