How PR pros can take advantage of a slow news cycle
The holiday season means vacations for organizational leaders and holds any big decisions or news. Here’s how you can power though it.
This includes press release announcements, new hires and ground-breaking business decisions.
Many brand managers might not realize that reporters forage hungrily for interesting commentary amid the year-end doldrums and ennui.
Senior managers are taking the rest of their vacation time before the end of the year. Those who are in the office are attending holiday luncheons and company parties, realizing they have extra time to catch up on work that they could not get to all year.
That’s good news for you, in terms of PR.
WORKSHOP: Become your own media outlet and apply journalistic practices within your organization.
Take advantage of the slow news cycle. Your target journalists might have more time to review your pitches about your organization and its view on industry trends.
This can also be a good time to test new waters and reach out to reporters that generally would be too overwhelmed over the course of the year with research and guest-written pieces. You might be surprised by the response!
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