How PR pros can stand out in 2020

2020 will be a challenging year for communicators.

The news holes will be taken up with all the usual headlines of a new decade: presidential campaigns, the Olympics, and a few other minor stories like impeachment and the usual corporate crisis. And those are just the things we already know about.

The question for professional communicators isn’t how to break through all that clutter. You probably can’t—and probably don’t want to, since your most likely breakthrough scenario would be a major crisis.

The real question is, how do get your point across to senior leaders in such a crazy year?

Here are few survival tips for 2020:

Everyone from the Iranian Revolutionary Guard to your archrival in the industry is going to be pushing false narratives and creating copycat media outlets that look like the real thing. The answer is to focus your attention only on those media outlets and platforms that matter to your stakeholders. That doesn’t mean ignoring social media or podcasts; it means doing your homework and making sure you have a thorough understanding of what’s important to your customers, employees, shareholders, volunteers, donors or constituents.