How marketers can widen their reach on LinkedIn
Communications pros often take the lead in changing public opinion or promoting an initiative, but when it comes to expanding their brand online, many lag behind. Here’s how to change that.
Networking tools are crucial to a marketer’s success.
By posting marketing content, connecting with industry leaders and broadening my LinkedIn connections, I widened my digital reach.
For marketing and PR pros who want to bolster their networks, consider these five tips for getting the most out of your LinkedIn experience:
1. Accept invitations from connections you haven’t met.
Imagine spending three hours at a networking event and talking only to people that you know. How would this develop your network? Hint: It won’t.
Although it’s important to maintain relationships with past colleagues and friends, you should start thinking outside the traditional networking box. Your exclusivity is probably limiting your ability to expand your business.
Active LinkedIn users are continually sharing success stories, lessons and helpful content. Instead of shutting out the potential of new contacts, open yourself up to new relationships.
2. Optimize your profile.
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