How many PR tasks will artificial intelligence take over?
Software is in place to answer emails and schedule appointments, but with rapid advances emerging continually, communicators could see RoboPR as a threat rather than a helper.
Let’s think about what PR pros do in a typical day.
We read, analyze and answer email. We answer calls and make calls. We schedule meetings and then re-schedule them. We write press releases or pitches, and we reach out to journalists.
We monitor and analyze media coverage, formulate competitive differentiation, make strategic recommendations on paid/earned/owned media placement and offer a point of view on all aspects of communications strategy.
How much of our jobs could be done by artificial intelligence (AI)? Are we fooling ourselves when we say no robot could provide the personal, consultative depth we offer when we counsel executives or clients? Or could an AI do better, with a more objective analysis of each situation?
It’s time to ask these questions. We’re seeing AI pop up everywhere, whether it’s Google’s email manager answering your emails for you or x.ai scheduling your appointments, these helpful little pieces of code are ingratiating themselves into our inboxes and calendars—and they can be quite clever.
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