How Fox Entertainment’s Tulani Elisa tracks social media changes

Social media can be all-consuming.

There’s always a new channel, new accounts to manage, and content to create and repurpose. You have to have a robust social listening plan, too.

How can all of this fit into a schedule that provides a healthy work-life balance?

We sat down with Tulani Elisa, vice president of social media for Fox Entertainment, to learn how she stays on top of it all, what tools can help and how she stays sane in a rapid-fire work environment.

Here’s what she had to say:

It depends on the day, but usually sometime between 4:45 a.m. and 5:45 a.m. This allows me to get a workout in before heading into the office.