How Expedia engages via dialogue and staff-created videos

You can’t go desk to desk, waving your arms and shouting, “Hey! Listen up, this is important!”

One of the most intimidating challenges facing corporate communicators is prying employees loose from their jam-packed schedules—demanding jobs and hectic personal lives—to pay attention to the company’s internal messages.

Kristin Graham, Expedia’s VP for engagement and communications, says internal communicators wishing to command the attention of today’s employees must embrace the rapid evolution of today’s digital tools.

Graham will offer her insights at Ragan Communications’ Social Media for PR and Corporate Communications Conference, Feb. 18-20 at Disney World in Lake Buena Vista, Florida. In her talk, “Dos and Don’ts Learned from Dot-Com Employee Communications,” she’ll reveal how Expedia has met these challenges and achieved extraordinary success in staff engagement.

The first key, Graham says, is interacting with employees, not bombarding them with corporate messages.