How content marketing bolsters your public speaking

To some, public speaking comes naturally.

If you’re one of these rare specimens of humankind, we’re impressed. A lot goes into preparing for a speaking engagement that finally comes together when you take that first breath and start talking. However, there’s more you can do to maximize your event appearance besides creating a PowerPoint, posting on social media and picturing the audience members in their underwear.

What really makes you a great speaker is the story you tell. However, sometimes the tricky part is getting the right people to listen in the first place. Say you’re locked in as the speaker at a conference or an event, but you need to get the word out. How can you make sure that you’re doing everything you can to capitalize on the opportunity? How will you be able to meet as many new people as possible and even engage new potential leads from these events?

The answer begins with content marketing.

Here’s a guide on how you can use content from the minute you get accepted as a conference speaker to weeks afterward:

Before your event

If you aren’t prepping and actively creating content to engage potential conference attendees leading up to the event, then you’re missing an opportunity. You don’t have to exhaust yourself, but here are a few things worth doing: