How communicators can fight message fatigue in the workplace
While prioritizing your people might sound obvious, a new survey shows it’s harder than it looks.
Getting teams to read company or organizational updates is the biggest challenge facing communicators, according to Axios HQ, an internal communications platform owned by media company Axios.
“Less than half of employees feel informed about their company’s business goals,” write the authors of Axios HQ’s report, “The workplace communications crisis: Why internal communications aren’t working.”
The company’s findings are the result of two surveys of more than 400 people, one reflecting the views of communicators and corporate leaders, and another of employees. Axios readers and non-readers were included.
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While 66% of communicators surveyed say they know what employees need, only 31% of employees believe so. Furthermore, 74% of communicators say their updates are concise and effective, compared to 40% of employees.
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