How Cleveland Clinic communicators, practitioners prep for the RNC
Some 15,000 journalists are expected in Cleveland for next week’s political convention. In light of recent public safety incidents, crisis communicators are ‘hoping the event is uneventful.’
That’s good news for Eileen Sheil, executive director for corporate communications at Cleveland Clinic. Sheil is hoping “the event is uneventful”; that would be a big win for dozens of hospital leaders, PR, marketing and social media managers—and health care providers—who have been getting ready for the gathering for months.
Before delegates and others arrive in town, Sheil and her colleagues have been fielding “around a thousand media requests” for interviews, logistics and details about what to expect next week.
In an interview with Health Care Communication News on Wednesday, Sheil said of the preparations: “We are constantly looking at the crisis plan. Our PR team has been collaborating with five or six smaller hospitals in the area, practicing multiple emergency preparedness drills for many months. Members of the communication and internal PR teams and leadership are involved, and we’ve established an incident command center.”
The incident command center is designed for “everyone to come together” and communicate using audio, visual and social media, she said.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
