How Caster Communications’ Meredith Shubel tackles PR’s evolution
What can a PR pro do to prepare for more change to the industry? Shubel suggests that becoming a social media expert might be a good place to start.
These days, social media is no longer owned by marketing agencies. PR pros are natural social media experts because of their knack for storytelling and community building.
That’s the big industry change Meredith Shubel sees from her position as senior account coordinator with Caster Communications. We spoke with her for our series about the daily travails of the PR pro.
Her secret for getting through the workday? Highlighters and plenty of cups of tea.
1. What time do you wake up?
If I don’t have an early morning call (fingers crossed!), I usually wake up at 08:00 and have the luxury of coming into the office at 09:30 a.m. (Of course, that usually means I’m here until after 18:00.)
2. How many cups of coffee do you drink a day?
I try not to overdue it with the coffee, so I usually just have one cup after lunch. But tea, on the other hand—many. Many cups.
3. Who is the most important person at work you talk to during your day?
My team! I feel fortunate to work at a small agency, so I have frequent touchpoints with almost everyone in the office.
4. What’s one tool that you couldn’t live without? (I think the “why” is implied.)
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