How blanket denials ruin your crisis response efforts
How you address devastating news can make the difference between being able to come back and being trapped in a cycle of scandal and backlash. Here’s how to avoid the trap.
There’s a scene in the 1967 classic A Guide to the Married Man where Joey Bishop, caught in flagrante delicto with a mistress by his wife, simply denies that there is another woman in the room, so much so that she ends up believing him.
The immoral moral of that scene? Deny. Deny. Deny.
It works in shtick, but not in real life. When faced with a crisis, your first instinct might be to deny all wrongdoing. However, that’s rarely a path to reviving your reputation.
In fact, your denial could make a crisis even worse.
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