How Arch’s affinity groups are fueling employee engagement and forging deeper connections

Every organization is a storytelling mine.

There are always precious, dazzling stories just beneath the surface, but what are the best ways to extract these gems?

Lanita Withers Goins, who handles employee comms for Arch, a Bermuda-based insurance company with 4,500 employees around the globe, shared with Ragan’s Communications Council how employee networks (ENs) can help shape more colorful corporate stories. Using real-life examples from her team’s recent efforts to promote DE&I efforts during Black History Month, she reveals how to go beyond shallow, surface-level content and pursue more meaningful messaging.

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Forging more substantive connections

Goins says Arch launched several ENs in late 2020 and worked to get the groups established.