How AI improves PR efficiency and results
Public relations pros should embrace artificial intelligence to help them become strategic advisors within their organizations—unless they prefer to sit on the sidelines.
If you consider artificial intelligence to be “forward-thinking,” you’re behind the eight ball.
“AI is the technology of the 21st century,” says Luca Grulla, vice president of technology at Signal AI. “This is already in our everyday life as a consumer, and it’s going to be an evolution for the PR professional. … We’re giving them better tools to be more effective at their job.”
Signal AI just launched AIQ, its next generation of technology that powers its media monitoring and market intelligence platform.
Artificial intelligence can analyze millions of data in real time, making you more efficient at what you do. More important, it will turn you into what every communicator strives to be—a strategic advisor.
“We really want to empower PR professionals to be strategic in what they’re doing,” Grulla says. “We’re empowering them with tools that allow them to have a more strategic understanding of what they’re doing, and the opportunity to take strategic insight within the organization.”
He shares his thoughts on the ways AI technology can do just that:
PR Daily: Broadly speaking, how can AI help PR pros be more effective?
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