Hot Pockets’ new spokesman Snoop Dogg: Sellout or marketing genius?
Either way, he’s sure to ‘pocket like it’s hot’ all the way to the bank. Plus, Happy Boss’s Day, the AP names its first international social media editor, Romney turns down the ‘sharp-tongued’ women of ‘The View,’ and more.
Not to cloud the reputation of Bagel Bites or Pizza Rolls, but when it comes to frozen foods, there just no competing with the street cred of a toasty Hot Pocket—at least now that Snoop Dogg Lion is involved. The rapper teamed up with the microwavable turnover for a parody of his 2004 hit, “Drop it Like it’s Hot,” now retitled “Pocket Like it’s Hot.” But for fans of the hip-hop icon, could the move ruin his own credibility?
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