‘Helvetica The Perfume’ livens up the holidays with ‘the scent of nothing’

This is a design object rooted in super nerdy design humor (which we love.) It’s an idea and a point of view, not a real perfume in the traditional sense. … While Helvetica The Perfume is an homage to a typeface loved (and hated) the world over, we think the idea of a perfume inspired by nothingness is bigger than recontextualizing a typeface. What does nothing actually smell like? We hope that this product makes people think about everything from the concept of nothingness to the beautiful absurdity of the perfume category. We are graphic designers who specialize in branding and we are leveraging the power of design to create desire as well as poking fun at ourselves and the industry we work in. It is, after all, just packaging. But as designers we see the beauty and art in packaging. We are collectors and catalogers of these objects which are essentially meant to be tossed after opening.

What a … thoughtful gift? Sadly, it might be too late to place an order to help fight typographical terrorism with fragrance. According to Adweek, all shipments were to go out Dec. 5.