Guidance for winning the email war
Whether trying to reach clients or colleagues, the inbox is a key communication battleground. Train up your regimen to make sure your messages hit the desired targets.
Email is a potent, enduring weapon for internal and external communications.
Marketing Profs has published an infographic that lays out a data-driven plan for winning the email communication battle. For those who view email as archaic—a broadsword in a B-52 bomber world—the graphic offers a reminder that “72 percent of consumers prefer email as their primary means of communicating with brands.”
Also, consulting firm McKinsey found that email was “40 times more effective at acquiring new customers than social media.” Email still rules in the office, too.
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