Guidance for PR pros to build on successful events
A postmortem is a wise idea, but why rely on hindsight alone? Try these real-time approaches to ensure that every effort surpasses its predecessor.
It’s said that past is prologue, but that doesn’t preclude improving on success.
The hours and days immediately following a public relations event offer a great opportunity to identify what worked and what could be improved.
Clients should expect certain fundamentals when a PR team plans and executes any publicity event.
Here are seven important steps for getting it right:
1. Plan the timeline down to the last detail.
The team should schedule every aspect of the event from the moment the idea is confirmed. This begins with date selection—avoiding proximity to holidays and seasonal happenings, for example.
A good PR team will check event calendars on different sites so as not to compete with any other similar goings-on. It’s also recommended to ask potential attendees what time is ideal. From there, time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision.
2. Have a structured, detailed rundown.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
