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Hello, communicators:
Ahead of its 100th birtrhday, Land O’Lakes removed the “butter maiden” from its packaging—an image that Eater described as “a non-specific American Indian woman with a feather in her hair, kneeling and presenting the consumer with a container of butter.”
The new packaging features both heavily-wooded land and a lake, with the term “farmer-owned” stamped over the top.
Images courtesy of Land O’Lakes.
In a press release, the company wrote:
“As Land O’Lakes looks toward our 100th anniversary, we’ve recognized we need packaging that reflects the foundation and heart of our company culture—and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products,” said Beth Ford, President and CEO, Land O’Lakes.
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