Good grief! 3 crisis PR lessons from ‘A Charlie Brown Thanksgiving’

• 9 audiences (that aren’t the media) to target during a crisis • In terms of speaking, are you The Beach Boys or The Beatles? • 9 practical tips for a spokesperson

2. Turn a negative into a positive Popcorn, pretzel sticks, jelly beans, and toast served up on a Frisbee isn’t exactly the dinner that Charlie Brown had in mind for his Thanksgiving guests, but when you put Snoopy and Woodstock in charge of catering, what else could you expect? While it was less than ideal, the meal brought everyone together around the ping-pong table. In times of crises, PR pros need to keep a level head, shifting their focus to what new opportunities a turn of events can provide. A brand can easily save face and perhaps earn a few extra points by addressing the problem straight-on and solving an issue in an orderly manner.