GE launches Twitter blitz to combat NY Times article
GE’s public affairs Twitter account tweeted journalists to redirect the discussion. Spoiler alert: This doesn’t end well for GE.
You probably called the reporter or editor, maybe wrote an op-ed.
Well, what do you think of General Electric’s approach to media relations?
On Friday, the Times published a story claiming that thanks to a series of loopholes GE pays nothing in taxes. The story said: “[GE’s] American tax bill? None.”
Seems pretty clear.
GE says it’s not true—and it wants to silence the online echo chamber.
The GE Public Affairs Twitter account unleashed a series of tweets telling journalists to stop repeating the Times‘s claims and insisting the paper was wrong. (Even though reports have said it didn’t ask the Times for a correction.)
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