From A to Z: How to embrace influencer marketing
Partnering with bloggers and popular social media personalities to spread messages about your products and services can boost your brand—and sales. Here’s how to do it right.
This article originally appeared on PR Daily in October of 2017.
Influencer marketing is growing in popularity.
Some marketers can’t thrive without a good influencer campaign. Social media communication and blogging have leveled the playing field, giving everyone an opportunity to share their voices and to create and curate content.
Considering that about half (49 percent) of consumers rely on recommendations from influential social media users when making buying decisions, the strategy is an important part of today’s modern marketing mix. Eighty-six percent of marketers have used influencer marketing in thepast year.
Follow this A-to-Z guide for influencer marketing success:
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