FEMA touts Zombies as an effective way to grab attention

Think zombies.

The public is fascinated by these perennial favorites of the horror genre. Last week, the Federal Emergency Management Agency (FEMA) underscored this idea during a webinar in which it touted Zombies as a highly effective way to grab the public’s attention.

FEMA’s Danta Randazzo told the people tuning in:

“Zombie-preparedness messages and activities have proven to be an effective way of engaging new audiences, particularly young people who are not familiar with what to do before, during or after a disaster. It’s also a great way to grab attention and increase interest in general.”

The key example to which Randazzo referred comes from Centers for Disease Control (CDC), which enlisted zombies as part of a public information campaign last May. In an outrageously popular blog post, CDC explained the steps it would take if zombies began roaming the streets. The point was to draw attention to the importance of disaster preparedness kits.