Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

Good morning, PR pros:

Social media users were buzzing yesterday as Disney’s Marvel Studios deal with Sony Pictures crumbled, kicking Spider-Man out of the Marvel Cinematic Universe.

Here’s what Sony—which holds the rights to the Spider-Man films—had to say about Disney’s demands for a bigger stake as well as decreasing involvement from Kevin Feige, Marvel’s president:

Much of today’s news about Spider-Man has mischaracterized recent discussions about Kevin Feige’s involvement in the franchise. We are disappointed, but respect Disney’s decision not to have him continue as a lead producer of our next live action Spider-Man film. (1/3)

— Sony Pictures (@SonyPictures) August 21, 2019

We hope this might change in the future, but understand that the many new responsibilities that Disney has given him – including all their newly added Marvel properties – do not allow time for him to work on IP they do not own. (2/3)

— Sony Pictures (@SonyPictures) August 21, 2019