Facing antitrust action, Big Tech taps into consumers’ allegiance
As the federal government scrutinizes Google, Facebook, Apple, Amazon and others, the behemoths are turning to their CEOs and other top execs to court a wary public.
Tech companies are fighting for their future as the U.S. government weighs antitrust actions and presidential candidates ramp up the rhetoric against Silicon Valley.
Despite waning public trust, the sector’s leaders are courting consumers’ support in a bid to remain intact.
New scrutiny has come to the tech industry after widespread backlash following the Cambridge Analytica crisis for Facebook and questions for Google about how it treats workers. Many tech companies have tried to get ahead of the issue by calling for more regulation and pushing privacy as a top concern for tech companies and developers.
The story hasn’t stopped, however, and lawmakers in Washington seem unlikely to leave the tech industry alone.
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