Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

Good morning PR pros:

Hurricane Dorian has weakened slightly but continues to threaten the Eastern Seaboard.

Communicators have been working hard to impress audiences with the scope of the danger and the damage already caused to the Bahamas and other islands.

The New York Times reported:

“We are in the midst of a historic tragedy in parts of the northern Bahamas,” Prime Minister Hubert A. Minnis said at a news conference late Monday afternoon. “Our mission and focus now is search, rescue and recovery. I ask for your prayers for those in affected areas and for our first responders.”

Businesses also are adjusting, with airlines canceling flights and Disney Parks closing down for safety. One customer affected by the storm was YouTube influencer Chad Alan—and Disney enjoyed the fruits of his outreach.

The Times continued:

…Mr. Alan made a cozy, Disney-themed backup plan. He plans to invite over friends who are also visiting the park, order food, and watch Disney movies all day.

Mr. Alan and his mother have been documenting their trip — and Mr. Alan’s toy purchases — on his YouTube channel, which has more than 785,000 subscribers.