Facebook chief attempts to steer the conversation with ‘tech talks’

Facebook wants to position itself in a positive light for 2019, but many questioned its CEO’s attempt to bolster the platform’s image.

On Tuesday, Facebook’s co-founder and chief executive, Mark Zuckerberg, announced his yearly challenge:

https://www.facebook.com/zuck/posts/10106021347128881

In the past, these challenges included personal goals and invitations for users to view his progress throughout the year. After facing continuing criticism, however, the tone and focus of the challenge has drastically changed.

The Guardian reported:

Zuckerberg’s personal challenges have become a key part of his public persona in recent years, and they have evolved from traditional New Year’s resolution fodder (running, reading, eating veggies) into corporate communications bonanzas. In 2017, after the election of Donald Trump Zuckerberg embarked on a series of photo-ops with regular people across the country.