Facebook ads are out, hand-picked events are in
The social media site is rolling out a new feature for events managers to promote their pages. For marketers seeking to ‘build a following’ or ‘get people to your events,’ here are the details.
For social media managers who rely on users to share their Facebook content, the platform has a better idea— Live Events.
In addition to seeing events-related material pop up on users’ newsfeeds, the social media giant is offering a “human-curated” selection of events “that appeal to a wide audience,” a Facebook blog post states.
The individually selected Featured Events will appear on top of users’ upcoming events lists across 10 U.S. cities.
Here’s more from Facebook:
Featured events are lists created by a team at Facebook that show fun local things happening in specific cities. Events on these lists are drawn from art, entertainment, family, festival, fitness, food and drink, learning, community, music and sports events, and we try to find events that appeal to a wide audience.
What are the chances of your next event being chosen? Pretty good, if Facebook’s curators dub it “fun” or “local.” Paying to advertise on the networking website won’t help much, the blog states.
Here’s how Facebook says it will determine which events are included:
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