Experts lay out the role internal comms should play in refreshing and reinvigorating the workforce

Living through a pandemic is a frightening, exhausting experience.

Working through a pandemic, while trying to juggle homefront obligations and maintain some semblance of a personal life, is even harder. No wonder 80% of employees say that have little to no motivation at work right now.

That stunning figure, which comes from a recent poll conducted by Blind, is indicative of the daily struggle today’s employees encounter. It also speaks to the massive challenge facing communicators tasked with engaging and uplifting workers amid the worst public health crisis in a century.

Finding new ways to connect

Blind’s survey opened up a cathartic outpouring of emotion from respondents, many of whom shared candid thoughts on how the pandemic has affected their lives and job performance. As an employee for videoconference platform Zoom wrote:

“I’m just so burnt out from this year. Still behind on work, every day, but cannot work overtime anymore or I will be sick. The expectations have been off the charts since March, and I just can’t care anymore; I’m doing C-quality work instead of A-quality. Just enough to get by.”