Ex-journalist dispels myths about PR pros
After a long career in the newsroom, a reporter turned public relations pro rebuts six misconceptions journalists have about their ‘dark side’ counterparts.
Since then, I’ve redirected my skills to help reinvent myself in the world of public relations. Along the way, many myths I’d believed about PR have been disproved.
Here’s a list of some misconceptions that I, along with many of my fellow journalists, have had about PR professionals:
PR pros don’t work hard. In jumping to the PR world, I’ve seen firsthand how hard my colleagues work for clients. The idea of clocking out is just that, a nice idea. I’ve done PR work from the side of a road in Spain, in a classroom hallway at my son’s back-to-school night, and outside a restaurant on a date with my wife to celebrate our anniversary. The work never stops. At least in the newsroom, there was a lull after deadline.
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