ESPN video shows PR pros’ press release pains
The spot was created to promotes a behind-the-scenes ‘SportsCenter’ special and embraces brand journalism efforts as it points to the struggles of those who work in media relations.
“It’s never as easy as it looks” is the message ESPN’s PR pros want fans to know.
The sentence closes out a video titled, “The Making of a Release”—which was created to promote a special “SportsCenter All-Access” episode, which will air tonight at 10 p.m. Eastern.
Taking a nod from the program’s special episode, which will give viewers a “real-time look into what it takes to create the iconic sports news and information program,” the promo shows what it takes to create a press release:
SC All-Access – The Making of a Release from ESPN Visual Communications on Vimeo.
It’s a highly relatable video for any PR pro tasked with the job of pitching. It’s also a great example of brand journalism.
Creating ‘The Making of a Release’
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