Don’t skimp on content

“We accept most insurance health plans. There are too many to list. Contact us at [phone number] for assistance.”

No, no, no. A thousand times no! There are four things patients are looking for when they visit a physician’s website. On that list is the health insurance plans the physician accepts. This may be the first thing that patients look for on a site. Listing all the insurance plans and keeping this information updated should be a priority for any physician site. Saying there are too many health insurance plans to list and asking patients to call is lazy and shows patients that the practice does not value their time. Staff at the practice won’t take the time to list health insurance plans on the site, but they want patients to spend their time calling the office and waiting on hold? Patients aren’t going to call. They’re going to leave the site and find another physician who takes their insurance. People come to websites to satisfy goals, to complete tasks, to get answers to questions. Site content should help them do that. Here is how to give them what they want: