Disney, Google team up with YouTube stars
A few big-name brands are expanding their online reach. Here’s the gist of each organization’s upcoming video series, and how YouTubers are getting involved.
It’s the summer of the YouTube star partnership.
The Walt Disney Company and the Olympics are linking up with some of the most popular YouTubers to deliver content to their massive audiences.
Disney has contracted with style vloggers LaurDIY,Jaleesa Moses,Meredith Foster and Lucy & Lydia to travel the world and highlight how different cultures incorporate Disney into their fashion.
Here’s LaurDIY in Tokyo:
Here’s what Dan Reynolds, VP of content, social and programming at Disney Consumer Products and Interactive Media, told Mashable:
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