Creative holiday gift ideas for the PR pro in your life

For many, the holidays are a time to give and receive presents.

For PR and communications pros, popular gifts might include books, travel items or smartphone accessories.

Although those items can be nice, have you ever wondered what those pros really for Christmas?

Here are some creative alternatives to the usual fare:

“How about clients that give us three weeks to write a press release and approve it in five hours — rather than the other way around? Or, meetings that are shorter and start on time. If I could have a dollar for every time a meeting started ‘a few minutes late,’ I’d be wealthy. A PR pro’s time is valuable, too.”

— Frank Strong, Founder & President, Sword and the Script Media, LLC, @Frank_Strong

“I would love a button that deletes jargon from sales pitches, meetings and everyday speech. It would be glorious. I wouldn’t have to hear or read ‘ideate,’ ‘thought leader’ or any of those other painful words.”

— Jason Webb, Senior Digital Content Specialist at Banner Health, @JasonLWebb

“I want an app that can read the to-do list in my head, and automatically put it on my actual to-do list.”