Comcast uses E.T. to stoke nostalgia, Amazon gets backlash over concentration camp ornaments, and Starbucks apologizes to PD in Oklahoma
Also: More Black Friday consumers purchased online than ever before, Facebook adds ‘fake news’ notice after pressure from Singapore, what ‘business acumen’ really means, and more.
Good morning, PR pros:
Comcast is striking a nostalgic chord to prompt consumers to reconnect with loved ones (using its services, it hopes).
Its new Xfinity commercial is a short sequel to “E.T., the Extra Terrestrial”:
Though ZDNet called the move “extraterrestrial desperation,” Xfinity’s YouTube video has racked up nearly 11 million views, with its tweet capturing more than 14,500 retweets and nearly 33,000 “likes.” Comcast also grabbed kudos from consumers touched by the ad.
ET was one of my all time favorite movies! Thank you @Xfinity for such a wonderful treat at Thanksgiving! #ThanksgivingMagic 👇😍👏👏👏
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