Cinemark invite angers families of Aurora shooting victims
In a letter published in the Denver Post, family members described an invitation to a special night of remembrance as a ‘thinly veiled publicity ploy.’
Cinemark sent the families The email invitation was sent on Dec. 27 via the Colorado Organization for Victim Assistance for “a special evening of remembrance” as well as the screening of a movie, asking the victims to “reserve their tickets.” The invite also noted that counselors would be available at the theater, according to the Denver Post.
In a letter addressed to Cinemark management, family members called the invitation “wholly offensive to the memory of our loved ones.” The Denver Post published the letter in full; it begins:
“During the holiday we didn’t think anyone or anything could make our grief worse but you, Cinemark, have managed to do just that by sending us an invitation two days after Christmas inviting us to attend the re-opening of your theater in Aurora where our loved ones were massacred. Thanks for making what is a very difficult holiday season that much more difficult. Timing is everything and yours is awful.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.