Michelle Garrett
21 influencers share top tips for 2021 digital marketing
How will you grab an online audience this year? Here’s how industry insiders see the game.
Writing & Editing
Justin Joffe
Film and television staff weigh industry strike, Twitter users rely on platform for news, and Activision Blizzard CEO shares update on culture changes
Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.
Laura Hale Brockway
59 phrases to help you set boundaries
Preserve your peace of mind with words that create space between you and the conflicts that are common in the modern workplace.
Laura Hale Brockway
52 transitional phrases to keep your writing connected
Print this list, and post it near your computer.
Justin Joffe
CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
Beki Winchel
7 relatable and hilarious ‘Onion’ headlines about social media
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
Ted Kitterman
10 ways journalists wish PR pros understood their work
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
Ted Kitterman
Cinnamon Toast Crunch flounders in shrimp-tail crisis
The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.
Michael Dowson
12 ranking factors that matter to Google for 2021
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
Justin Joffe
Doordash responds to driver strike, 17 steps for SEO-friendly content, and Ben & Jerry’s addresses West Bank decision
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
Jayson David
5 things you must cover in your social media guide
When outlining the voice and branding of your social media channels, here are some essential elements to consider.
Beki Winchel
Amazon and Twitter cut off QAnon, Signal app responds to investor confusion and Ben & Jerry’s debuts ice cream for dogs
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
Lauren Beehler
Who did this? How the passive voice hides the subject of your sentence
Consider these problems the passive voice can create in PR writing.
Beki Winchel
4 PR lessons from ‘The Queen’s Gambit’
Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.
Karen Bradford
6 ways to get more done working from home
As the hybrid workplace gets a closer look from organizations of all sizes, here is how workers should think about creating an environment at home to set themselves up for success.
