Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more.
Innovation isn’t magic, but the result of a careful process that will produce the best work, deadline after deadline.
Also: U.K. grocers unite for anti-racism campaign, The Walt Disney Co. brings layoffs to 32,000, Black Friday is currently second-largest online sales day in U.S. history, and more.
After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Will the gains remain once the crisis fades?
Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks.
Also: AstraZeneca reports good results on third vaccine candidate, Guitar Center files for bankruptcy, Cineworld announces funding to survive COVID-19 losses, what communicators are thankful for, and more.
Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own.
Also: Conan O’Brien will move to HBO Max next summer, Perdue racks up sales with ‘ThanksNuggets,’ Netflix ranks No. 1 with employees, and more.
We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to PR pros engaging their clients.
Also: Tesco says there’s no ‘naughty list’ this year, social media managers jump on a Twitter misinformation meme, LinkedIn’s top 20 marketing voices, and more.
Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more.
Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more.
Also: Ticketmaster clarifies reports of vaccine requirements, JetBlue prepares to book middle seats, Stove Top offers ‘stuffing-inspired’ fashions, and more.
Focus on outcomes instead of outputs, and move from campaigns to continuous improvement. Above all, home in on what your customer wants—not what your team thinks is snazzy.
