Also: Pringles answers challenge by ‘Last Week Tonight with John Oliver,’ 40% of U.S. consumers will spend less during the holidays, ‘Grey’s Anatomy’ nabs Twitter engagement, and more.
Also: Cartoon Network racks up kudos for its anti-racism PSA, top challenges content marketers must overcome, Facebook’s ‘Year in Review,’ and more.
What are the big challenges facing nonprofit communicators in the months ahead, and what lessons can be taken from 2020?
With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages.
Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more.
Do you know what skeletons are luring in your organizations’ closets? Here’s how to make sure you aren’t caught by surprise.
Also: American to offer pre-flight COVID-19 tests, 70% of UK consumers say digital content affects perception of accompanying ads, remote meeting etiquette, and more.
In a survey for our recent Future of Communications virtual conference, participants share their priorities and concerns ahead of another year of uncertainty.
Rachel Williams and Lisa LaVan from Social Chorus discussed how internal communicators and IT professionals can break down barriers during a recent Ragan webinar.
Also: Microsoft embraces positivity and connection with its holiday commercial, Planters ages its mascot again, a guide to creating effective infographics, and more.
After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was?
Also: McKinsey & Co. reports that only 18% of top companies made internal DE&I commitments, Dunkin’ holiday drink goes viral, Miller Lite celebrates lack of holiday office parties, and more.
Also: Spotify packages its listener data in emotional stories, Kellogg’s Pringles are getting a modern overhaul, Dole Packaged Foods urges donations for hungry children, and more.
Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace.
Also: Sephora partners with Kohl’s for in-store shops, Microsoft offers a ugly holiday sweater for a good cause, how thriving company cultures help mitigate COVID-19 damage, and more.
