As communicators look to engage an anxious public around crises like the gasoline shortage in the Eastern U.S., an ability to empathize is paramount.
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Set a timer, make a list, and break down big tasks into bite-size messaging morsels. Above all, don’t let perfectionism slow you down.
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Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections.
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Don’t overcomplicate it. Simplicity and honesty speak volumes for a demographic that has uniquely suffered during the COVID-19 crisis.
Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch.
