PR Daily Staff
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Winning Campaigns
Regina Molaro
How DICK’S jumped in to help female athletes with viral tweet
DICK’S demonstrated its commitment to gender equality when it started a conversation after a video highlighting the disparity between male and female athletes went viral.
John Cowan
ESPN brings kids together for #oneteam Challenge during pandemic
The program drew more than 35,000 young people who shared songs, made masks, wrote notes to essential workers and more, winning ESPN first place in the ‘Campaigns: Community Relations Campaign’ category of Ragan’s 2021 Media Relations Awards.
John Cowan
B&G product launch wins in the face of stiff opposition
Gillian Small PR faced competition for consumer attention in a tumultuous news environment. Its work has earned first place in the ‘Grand Prize: Media Relations Campaign of the Year: Under $10,000’ category in Ragan’s 2021 Media Relations Awards.
PR Daily Staff
Aflac positions itself as a thought leader for open enrollment during pandemic
Aflac used data from its annual Workforces Report to draw coverage and help consumers make smart benefits decisions. It’s won the ‘Campaigns: Brand Messaging or Positioning campaign’ category of Ragan’s 2021 Media Relations Awards.
John Cowan
Shoestring budget draws huge response for iQ 360’s Hawaiian recruitment effort
‘Movers and Shakas’ aimed to lure remote workers to Hawaii as the pandemic shut down tourism. The project’s success has earned the top prize in the ‘Grand Prize: Media Relations Campaign of the Year: Under $50,000’ category of Ragan’s 2021 Media Relations Awards.
John Cowan
Celebration of nurses during COVID sparks award-winning campaign for association
The American Nurses Association’s outreach highlighted the need for PPE and supported the rights of nurses, winning the top prize in the ‘Grand Prize: Media Relations Campaign of the Year in Ragan’s 2021 Media Relations Awards.
John Cowan
Pavone Marketing Group drives 4 million TikTok views with influencer partners
The team reached out to TikTok and Twitch superstars to tout sports sponsor Herr Foods’ products as Philly teams stayed home—taking the prize in the ‘Influencer Campaign’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
John Cowan
Academy of Nutrition and Dietetics’ resource hub on COVID-19 boosts web traffic
The resource hub for professionals offered webinars and government information; the consumer hub talked social distancing, home food safety and more.
John Cowan
Children’s Health boosts overworked health care workers’ engagement during pandemic by 70%
Strategies included a pop-up 7-Eleven store in a hospital, buttons featuring workers’ smiles and more, leading to a win in the ‘Employee Engagement’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
John Cowan
Bayer’s social media campaign reassures farmers over worries about supply chain disruption
The #StillFarming campaign sought to show support for American farmers and communities during the pandemic. It won in the ‘Crisis Management’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
John Cowan
How Campfire Marshmallow built awareness with a giveaway contest
Campfire Marshmallows’ ‘Great Escape Giveaway’ offered campaign gear to a lucky random winner. Created by ColinKurtis Advertising, it won in the ‘Contest or Game’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
John Cowan
National Association of Realtors’ video series garners 2 million views, exceeds goals
NAR’s ‘Coming Home’ video series dealt with homelessness, PTSD and relocation, winning an award in the ‘Content Marketing’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
John Cowan
Casey House redoes ‘Friends’ and ‘The Office’ to fight the stigma of HIV, increase empathy
A survey showed that seeing their favorite TV characters cope with a diagnosis would make people more empathetic, so it recreated these iconic shows. That won Casey House the top award in the ‘Cause Marketing/CSR’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
John Cowan
Travelers Insurance births a new superhero to illustrate the dangers of distracted driving
‘Zaadii: The Legend of Z-Hawk’ was part of the company’s ‘Unfinished Stories’ series. It won in the ‘Cause Marketing/CSR’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
