What’s the difference between a font and a typeface? Which fonts are preferred by online readers and consumers? Here’s what brand managers and marketers should keep in mind.
Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport.
Also: YouTube will stop targeting ads to children, Facebook offers users a data-control feature, and Hotels.com wangles for a plug in wedding vows.
Whether you’re in a posh office or at an external location, these three simple tips will help you master the light, relax your subjects and capture their true essence.
Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more.
Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more.
What does your audience want from video content on each of the major social media platforms? This infographic can help guide your strategy.
Also: WW’s bid to slim down youngsters, America’s fluctuating back-to-school timeline, PR pros’ thirst for learning, a funeral for a glacier, and more.
Also: Top obstacles for social media marketers, Swarovski apologizes to Chinese consumers, and Dunkin’ gets ahead of Starbucks (and the autumn) with a pumpkin-palooza.
Also: Google facing antitrust concerns over its job-search feature, Twitter tests tool for users to more easily follow conversations, and Chick-fil-A introduces a cheesy side dish.
PR might not be brain surgery, but it has the power to alter lives. That’s why some PR pros take their work so seriously—and why communicators should demand perfection.
Making sure artificial intelligence can find your products and services will be essential for attracting new customers. Here’s how you should prepare for the future.
Beto O’Rourke got lots of coverage for his sharp outburst to a question about Donald Trump’s response to a mass shooting in El Paso. Do the ‘bad’ words undercut his argument?
Also: Storytelling insights from Hilton’s director of content, The New York Times’ stock drop reveals a muddy media picture, and how different social media platforms affect purchases.
Also: Barney’s files for bankruptcy, Cathay Pacific admits using cameras to watch passengers, and how ‘pay to play’ hurts PR’s credibility.
