Also: Nestle touts luxury KitKats, YouTube warns millions about phishing scam, ‘extraordinary nastiness’ KO’d Disney’s Twitter deal, tapping employees’ climate stances, and more.
The new Instagram platform offers a great opportunity to attract and hook viewers, especially millennials. Here’s what you need to know.
Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more.
The pivot to video might have been overblown, but that doesn’t mean the tool can’t do plenty of good toward your messaging goals. Here are some statistics to consider.
Also: J&J fires back over opioid protest, KFC builds buzz with doughnut sandwich, PR pros name top crisis of 2019, and more.
Writing for the web poses all sorts of hazards, from an overload of SEO to neglecting proofreading. Here’s how to identify—and avoid—these common missteps.
Also: NBCUniversal launches ‘Peacock’ streaming service, AT&T disputes fraud claims, Snapchat takes swing at transparency on political ads, and more.
Your online audiences don’t want a barrage of self-promotional twaddle. Instead, mix things up a bit with lighthearted text emblazoned over a striking image. Here are the keys to success.
These young consumers are becoming ever more influential. Here are tips for how to earn their attention and loyalty.
A new study says companies will waste big bucks on posers with fake followers and over-hyped promises, but industry insiders say it presents an opportunity for savvy pros.
The majority of U.S. employees believe they should use their voice to speak on current topics, even if it’s critical of their employer.
Getting a better rank on search engines isn’t just about maximizing your keywords. You should also think about how you tag and format your images.
Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more.
Also: Your caffeine vehicle of choice, 9/11 tributes, Tide’s TV ads drive online conversations, Uber lays off 400+, and more.
After a highly successful activation last year for the Browns’ first NFL win in two seasons, Bud Light decided to go back to Cleveland—and sell some refrigerators.
