Also: A viral Popeyes-themed Halloween costume, Deadspin’s splashy staff exodus, Southwest’s crisis response over alleged bathroom camera, where PR pros get their news, and more.
Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more.
Yes, they’re obnoxious—but they work. Here are statistics about their efficacy, as well as tactics to get the most pop for your investment.
Even though new data laws have made aspects of courting new customers more difficult, some marketers say it has improved engagement with their messages.
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Select a tool that works for you, tinker with all the settings and features, and capture content your customers will care about.
Here’s how to make sure those who can’t distinguish red from green, for example, can navigate your website and content and get the information they need to make informed choices.
Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020.
The contracting news industry has seen a concentration of staffing in those three major cities. What does that mean for communicators trying to land coverage in other markets?
Heading off problems will make for a seamless and memorable event, so practice everything—even handing off microphones and slide deck controls to your fellow participants.
Also: Google changes search algorithm (again), Twitter’s CEO jabs at Zuckerberg, tips for avoiding the social media time suck, and more.
Also, Twitter blames missed earnings on platform bugs, Google claims the crown in quantum computing, the biggest barriers for PR pros, and more.
Also: NBC affiliate apologizes for delayed tornado report, Always’ more-inclusive packaging, Nike chief resigns, and PR pros’ favorite platforms for personal branding and networking.
How can you create content that takes on a life of its own on social media and digital channels? Try these tactics.
Getting every contributor on board is crucial, of course. Then the fun starts: brainstorming, assigning roles and harmonizing your visuals. There’s a lot to do, but the result is worth it.
