Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more.
It’s essential for your campaign to make a lasting visual impact and engage your audience. Here are ways to make sure your messaging has staying power.
Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more.
Also: More Black Friday consumers purchased online than ever before, Facebook adds ‘fake news’ notice after pressure from Singapore, what ‘business acumen’ really means, and more.
A dry chronology will bore readers to tears—if they read the piece at all. Don’t think hyped language will save you, though. Consider these techniques for spinning a compelling yarn.
Are you hoping to reach your audience with videos for the holiday shopping season? Here are some important trends and tactics you should know.
Also: An infernal typo in a ‘pictures with Santa’ ad, how chatbots make the greatest impact, Facebook’s new marketing research app, and more.
Google loves backlink traffic, and consumers love infographics. Follow this protocol to generate striking, informative visual content that will drive new users to your website.
Also: Fashion designer sparks outrage over ‘concentration camp’ outfit, LOL Surprise toys will reduce plastic, consumer mistrust over data climbs, and more.
Also: Google spreadsheet shows stark agency-pay imbalances, lessons from Life is Good’s 25th anniversary campaign, top pages on LinkedIn, and more.
Also: Forty-two percent of organizations are looking at ways of taking agency creative assets in-house, Dunkin’ wins with limited-edition merch, and more.
Also: T-Mobile chief to resign in April 2020, Taco Bell offers an oddball Thanksgiving bisque recipe, tips to align your PR strategy with legal advice, and more.
Brace for muted palettes, gradients, abstract illustrations and minimalist landing pages. Sorry, magenta, you can take the year off.
Also: Prince Andrew’s ‘catastrophic’ BBC interview, TikTok adds URLs to bios, how PR pros prefer to learn, and more.
Also: ‘Sesame Street’ livestreaming 50 years of memories, Black Friday looms on social media and worldwide, PR career advice from a talent expert, and more.
