FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position
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Also: The top YouTube channel for 2019, how leaders can make the most of video, how much PR pros traveled in 2019, and more.
Whether you seek to highlight execs’ expertise or reveal their personal side to employees, authenticity is crucial. Here’s how to play to their strengths and wow your audience.
A blog post shouldn’t be a one-and-done endeavor. Consider these tips for repurposing relevant passages or even whole installments to feed your audience’s appetite for information.
With a spectrum of hues, tints, tones and shades permeating online networks, a knowledge of their interplay is essential for communicators of all stripes (and plaids). Here’s a breakdown.
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The video app is taking younger users by storm, but does that mean your organization should join the conversation? This graphic will help you decide.
For internal and external communicators alike, the workweek is jammed with an array of challenges and responsibilities. Our peers in the field offer these insights and tech helpers.
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The career-focused social media platform offers lots of opportunities to highlight your organization. Here are some tips to boost your LinkedIn presence.
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Regardless of your business, credibility is at the heart of success. Adopting a ‘Don’t tell me—show me’ approach to courting your targeted audience sectors will help you engage them.
What are the most attractive colors for brand managers to employ next year? Shutterstock’s new infographic offers some insights.
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